We build brands where atmosphere, experience and cultural context matter.

A modern premium approach for lifestyle brands and HoReCa: strategy, visuals, communications and growth through a network of connections.

Who we are

ForgetYouNot is a creative agency with deep expertise in lifestyle brands and HoReCa. For over 10 years we have worked on projects where not just marketing, but atmosphere, experience and emotion truly matter.

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Agency narrative

Our core strength is systems thinking and a powerful industry network. We don't just launch communications — we build entire ecosystems around projects: connecting brands with media, influencers, partners and the cultural environment to create lasting interest and long-term value.

We join projects as a strategic partner: we see growth potential, shape the direction and help the brand claim its place in city life and the industry.

How we work

Approach

We don't start with creative — we start with understanding and analysis. This is what makes our solutions systematic, precise and results-driven.

1. Immersion

We study the business, product, goals and current situation to clearly understand the real challenge.

2. Analytics

We research the market, competitors and audience. We find the insights that drive decisions.

3. Strategy

We define the direction: positioning, messaging, tone of voice, tools and KPIs.

4. Design

Based on strategy we develop: brand, PR approach, visuals, content and formats.

5. Execution

We launch, analyse results, adjust and strengthen what works.

Nina Kvasnyak

CEO & Co-founder

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Sergey Nechaevsky

Co-founder

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Kseniya Pavlyushchenko

COO

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